Subscriber Preference Centers

With a subscriber preference center, your email recipients can change their own subscription details. This could mean updating their name or email address, or any custom field information you have stored for them.

Why do I need a preference center

A preference center makes it easy for subscribers to modify how you interact with them, instead of opting to unsubscribe. There are multiple reasons someone may want to unsubscribe:

• They don't want email on a particular topic.
• They have a new email address.
• They'd prefer less frequent emails.
• They're not sure what emails they signed up for.

When subscribers can change their preferences — for example, the frequency of emails or the topics they're emailed about — it increases the chances of keeping them on your list. It's also a great way to reduce the number of email rejects.

On average, 15–25% of all valid email addresses are discarded each year as people move to a different ISP, change jobs, or otherwise.

Preference Center Customization

The look and feel of the preference center can be customized. You can also write a custom welcome message, pick the background color, and add your company logo.

To customize your preference center:

1. Click Manage Clients in the top right navigation, then select the relevant client.
2. Click Preference Center in the left sidebar.

When you have made your customizations click Save changes. To view the changes, click Preview. If the client has multiple subscriber lists you will see a dropdown menu at the top of the preview page to toggle between preference centers for each list.

Company Policy Links

You can also link to your privacy and cookie policies, if you have them. If you complete the policy fields, you will see text at the bottom of the preference center page.

Set Visible Fields

You can set up a preference center with nothing more than an email address or mobile number field for subscribers to update, depending on the list type, or you might have multiple Custom Fields you want people to see and edit, depending on the list.

To control which fields are displayed and which are not:

1. Click Lists & Subscribers under Smart Capture navigation, then select the relevant subscriber list.
2. Select the relevant client from the breadcrumbs navigation link.
3. Click Custom Fields in the left sidebar to open the "Manage Custom Fields" page.
4. At the top of each page you can create new Custom Fields and below that are your existing fields. Next to each one is a edit button.
5. Click on the edit button and choose to make the field visible or not.

When the field is visible an eye icon is displayed next to it. Selecting Required makes the field mandatory which means the subscriber will not be able to save their preferences until they have completed the field.

Add preference center links to emails

To use preference center link in your emails, when using the email template builder, select it from the text menu dropdown Insert->Special.