Why are drip email campaigns so successful?

It's a tedious task to get the right subscribers for your business and to keep them engaged. Maintaining consistency whith email marketing is essential because if you over-do the efforts, then it will bombard the prospects. If you don't, then they will forget about your existence. And here's where drip email comes in the picture. Drip email also known as automated email, is the right choice to get the best out of your email campaign. Through this campaign, you can exceed your sales by 20%. 

There are many apparent reasons behind the drip email campaign being so successful, and the top choice of marketers, some of them are highlighted below.

More revenue 
Drip email is a power pack email campaign through which you can attract prospects, generate and educate leads. Moreover, with a segmented email drip campaign, you can build trust.  

Try to make an email campaign more personalized by dividing your targets and approaching them differently. Hence, by targeting the right customer, you can make 18 times more revenue.

More engagement
The major reason behind the drip email campaign getting so successful is the engagement it gives in a shorter span. Not many efforts are required by marketers to increase the click rate.

As you are already delivering targeted emails, the sales cycle gets shorter because your prospect is already interested. You save both time and energy because of the automated emails.

Builds bond
There is always an ongoing conversation between you and your prospect with a drip email. You get maximum information about the viewer by their actions in the previous mail.

Also, drip email helps to build a trust-based relationship leading to more brand awareness. While you are maintaining a permanent bond, the chances of the customer forgetting your brand are very low.

What makes drip email campaigns different from lead generation campaigns?

A drip email campaign is succeeding because of the detailing it provides to the business and the customer. A lead generation campaign is not as personalized as a drip email.

Lead generating campaigns give the prospect the right content that will help them to land your business. Whereas, a drip-email campaign ensures that you stay connected to your customers for a longer period. The automated email gives you detailed information about the client's action by which you can interact more.

Whatever the purpose you have, a drip-email campaign will give the most effective result. For example, you have recently sent an email about your product to your prospect, and there was no action. Now, what you can do is send a follow-up email to encourage the visitor.

A drip-email campaign is complicated at first because there is lots of groundwork. You have to do the segmentation and then target the prospects. But later, the journey gets easier. To the end, consistently work on improving your content to get more apparent results out of your email campaign!