What is a Drip campaign and how it can work for your business?

A drip campaign is a set of automated emails in an email marketing campaign that is sent as per some specific timelines or the user actions. A drip campaign enables your business to stay in touch with your customers based on the events like when the users subscribes to your list or on the basis of the number of times the user submits a form.

You can write one specific template which can be sent out in a drip email marketing campaign and it goes out automatically and does not need any manual intervention. You can also personalize the emails with the receiver’s names, company name, etc.

How can a drip campaign help your business?

1. Receiving information on time: In simple language, a drip email marketing campaign offers the people the opportunity of receiving the right information at the right time.
    
2. Stay connected with the consumers: It can also help you to stay in communication with your customers based on their reactions. E.g. when they view your newsletter, there could be a drip sent to them and then when they read your email, they can also get another email after a couple of days acknowledging what they have read. In case your potential customer wondering whether to buy your product or service, you can do a drip campaign with an email stating some reasons why they should buy that product or service.
    
3. Triggers work well for you: The best part of drip emails is that it all happens automatically based on triggers as well as the user segments that are defined. So, you do not have to do anything manually. Once you have defined the templates and when they need to be triggered they will work on their own.
    
4. Offers ease of educating customers: Having specific drip campaigns can help you to educate the users, as well as rewarding your best customers. If you find that some customers come on a certain page on your site, you can also help them with your email campaign. Also, it makes reaching your real customers easy especially when they are ready to buy and need that little bit of nudge. You also have the privilege to segment your list based on demographics, their emails opened last, and purchase history, which can finally lead to better conversion rates and less unsubscribe.
    

Hence, we now know that a drip campaign can work for you if you plan it well and understand your customers better. Having a better drip campaign can ensure that your targeted emails will produce 18-times more revenue than the emails that were randomly broadcasted. This is not surprising as the customers who will read the drip emails will be having a better chance of clicking on the links provided as well as showing an interest in your products or services ensuring your business is scaling up easier than any other form of the marketing process.