How text message marketing can help your organization
Consumers are constantly bombarded with social alerts from friends, family, work and brands. Because of these disruptions, many disable notifications for email and other social networks. If you want to market in real time, you need to send a text message.
Because text messages appear on people's mobile phones, they feel more personal than other kinds of marketing, texting allows businesses to do many of the things that traditional media does without having to invest in extra hardware, labor, printing or media buys.
Not all SMS marketing campaigns are created equal. There are some companies who fully integrate SMS marketing into their business strategy and others who see it as a side project. According to a survey by ScanLife, 89% of customers use their mobile phones while shopping, and 64% of Americans own a smartphone as of 2015.
Here are some industries that can use SMS marketing to maximize their success.
SMS Marketing for Retail
SMS is highly effective for reaching out to customers and prospective customers. SMS messages are likely to be opened within just five minutes of being received. Text messaging has the engagement rate (open and read) of 97%! This makes SMS an excellent choice for different marketing activities such as limited time contests or coupon promotions. SMS is a very efficient way to generate high-quality leads. Moreover, SMS marketing successfully converts leads into sales.
Leverage the power of direct mobile communication to build loyalty with existing customers and attract and retain new ones. SMS messaging is perfect for the retail market because it has a 98 % open rate, enabling retailers to carry out massive marketing campaigns in the most effective way. Send exclusive offers, product launches or build customer loyalty programs.
SMS marketing and retail work perfectly together because SMS help retailers boost their sales, expand brand awareness and improve customer retention.
Text Message Marketing For Restaurants
Restaurants thrive or fail due to their ability to get people in the door. While traditional methods of advertising like flyers, radio ads, commercials, and email have their place, they are expensive and increasingly getting fewer results. That’s why businesses are turning to restaurant text messaging in order to get more customers interested and promote their specials more effectively. SMS Marketing software for restaurants allows them to get more customers in the door and generate repeat business year round through targeted communications and intelligent automation.
If your customers can't come to you for a dine-in experience, then it's time to go to them with text messaging. Let your best customers know about an un-advertised dinner deal, special, or last minute dinner reservation. For immediate customer engagement many restaurant owners are utilizing restaurant texting services for takeout, to-go orders and text blasts.
Mass Texting For Schools
Students and parents hardly ever check their email on time, but they always check their phones. So, it’s not surprising that text messages are almost five times more likely to be read. This is why more schools are turning to texting as their key channel for connecting with their students and parents. Mass text announcements and SMS campaigns will help schools communicate throughout the entire process - from registration and student engagement to parent communication and college placement.
Mass Text Messaging For Churches & Ministries
Texting is the #1 way to reach all of your people in your ministry. Group texting service for churches can help your ministry follow up with guests, send announcements, and grow your attendance. Thriving churches use texting because it’s a powerful, proven way to connect with congregations. People want to text and connect with their religious community.
If you want to make sure your messages get read, send them by SMS. DreamCampaigns mass texting SMS service allows churches, ministries, and other religious organizations to deliver important messages to their congregations or supporters.
Text Message Marketing For Real Estate Agencies
Real estate text message marketing is a way to engage buyers & prospects via text with information about properties and lead them through the sales cycle. Real estate texts are best for agents relying on mobile devices. Automated text messages allow real estate agents to respond to actions and communications to keep buyers interested and increase sales.
Real estate text message marketing engages a buyer on their mobile device with an immediate answer to a question or a piece of information like a listing or a free report. When combined with photos or video, a text can move the buyer forward in the sales cycle more quickly than email or direct mail.
Text Message Marketing For Vacation Rentals
You're trying to book more trips, but you're struggling to connect with guests who don’t want to deal with slow, inconvenient back-and-fourths while they’re planning their vacation. No one is answering your calls or emails, and you’re losing business to other vacation rentals that offer faster, effortless communication. That’s not what you want!
You need a competitive tool that offers a more effective way to reach guests and grow your business—and that’s texting. For example, you can send mass texts to guests, such as those concerning weather disasters, but you can expand to handle other communications with the immediacy and personalized tone that you do with all relationship-focused communications.