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How SMS Marketing Can Enhance Your E-commerce Business

April 21, 2020

Did you ever think of how SMS marketing can enhance your business? If you happen to own an e-commerce business, you'd be striving to gain customer attention for your products and services.

Digitization has made you aware of the rise in digital marketing strategies that you can implement to improvise your business growth. But here’s a considerably neglected fact: SMS marketing has a higher open rate than email marketing. Although, SMS marketing is at its peak when analyzed through surveys, it highly conforms to large brands and giant e-commerce businesses. 

So if you’re establishing an e-commerce business, this might be helpful for you. E-mail marketing is two steps more complicated than SMS marketing, although, e-mails are still highly effective in capturing leads and converting them. SMS marketing proves to be more personal and reaches straight ahead to the customers' inbox with a simplified one-click open. More so, because many might need to login to their e-mail accounts while text messages are easily accessible. 

However, there are a set of strategies that you may find interesting and effective in boosting your e-commerce business. Here are 5 Best SMS Marketing strategies that you can do to boost your e-commerce business:

  1. SHARE GREAT DEALS OF YOUR PRODUCTS - Discounts and deals are what people love when they're keen on shopping. Take the chance to let your customers know about the exciting deals and discounts that they would get on their purchases of the products you sell. Why SMS? Because that's what reaches them more readily than emails.
     
  2. SEND PERSONALIZED MESSAGES – Use their names with a personal touch to make them feel valuable for your business. Personalized messages with ideas conveying products, prices, deals and services especially for your customers help you receive the best ROI. 
     
  3. FLASH SALE MESSAGES – How often do you receive flash messages informing you about sales and discounts? That's what you need to do when ensuring the growth of your own e-commerce business. People often click on flash messages or tend to remember them when exploring other options. If you're lucky enough, your flash message may just drop in time to divert them to your business.
     
  4. CUSTOMER SUPPORT PROVISIONS – Text messages are the best way to keep your customers updated about their orders and shipping details. A time to time text message that keeps them informed about their products' shipping information grows their trust in you. All the more reason why it's a great support to the growth of your own business. 
     
  5. EASY FEEDBACK SURVEYS – SMS marketing is an easy way to connect with your customers and receive feedback about your products and services. It's extremely essential to know what your customers think about you which make feedbacks crucial. While you can easily wait to receive feedbacks on your email generated feedback survey, it would delay in the improvisation of your business strategies if required. A text message feedback would be more effective and faster in this regard.
     

Now that you're aware of how SMS marketing can help you achieve a greater amount of digital recognition, be quick to achieve the best that you can with better lead conversions.