5 Reasons Why You Need an Email Drip Campaign

Did you ever receive e-mails from a brand or a company over a considerable period of time?

If you’ve been running a business for some time and gathered a valuable list of customers, you’re probably implementing the well-famed inbound marketing strategy of email marketing. Considered to be one of the most effective digital marketing strategy, email marketing helps to maximize your customer reach. But did you know implementing a drip campaign would intensify your email marketing?

What is a Drip Campaign?

E-mail drip campaigns have been a practice by marketers since the early days of the internet. It’s a way to create a series of emails that you would send to your customers, connecting with them for a longer duration than being a one-time e-mailer. 

The best part about a drip campaign is that you don’t need to physically send them to every customer every time. It’s an automated email campaign with a personalized appearance for your clients and customers, and are best suited for B2B communications. 
 

Here are top 5 Reasons Why You Need an E-mail Drip Campaign

1. Highly Personalized and Timely - If your consumers have subscribed to your services, they expect a relevant connection from your end. Often, 60% of your customers are annoyed with irrelevant content and the rest consider you to be a non-existent. This would contribute to your stress of being an effective marketer. An email drip campaign would save your time as well as engage your customers with timely and personalized mails based on your client behavior.
2. Minimal Resources are Required - It would have been a tiring task to collect data each passing day and create specialized e-mails every time for your leads and customers. An email drip campaign reduces your stress and requires minimal resources. It creates a one-time personalized mail saving all required information with little modification at times and are sent to your subscribers automatically on the desired date.
3. Lowering Un-subscribers & Higher Conversions - A constant presence with your customers and providing them with valuable content over time would lead to higher lead conversions and minimize the amount of un-subscriptions from your brand. 
4. Create Brand Awareness with New Leads - Whether you’re establishing your business with an e-mail drip campaign or integrating it to your already existing business strategies, creating your brand awareness remains the prime focus. Connecting with new customers and maintaining your bond with existing customers to ensure customer loyalty and brand awareness is a great task. Moreover, your new leads/ clients would need to know everything about you even if you’ve already established your brand identity. A drip campaign would prove to be most effective here. 
5. Re-engaging Inactive Subscribers - An email drip campaign would help you to relive your bond with existing yet inactive subscribers and besides connecting with new subscribers and conducting VIP campaigns.
   
   If you’re already implementing email marketing strategies, ensure to integrate email drip campaign to receive effective end-results.